A pair of Adidas A3 training shoes are magically running though the streets, much to the bemusement of the people going about the daily lives, however the secret of the shoes is revealed when one is knocked off the pavement and a slug spills out. The slugs are doinging their daily exercises, and after a short rest they both start pounding the pavements again. |
Today adidas is launching the football campaign for 2008 in Germany. The world's biggest football stars meet the world's smallest football teams in a film project called "Dream Big". The concept continues the adidas tradition of showcasing elite-level athletes alongside real people, inspiring and enabling them to achieve their impossible, further enhancing the brand statement "Impossible is Nothing". The integrated communication mix includes TV, digital, mobile, print and retail components, guiding consumers to the campaign's centerpiece - a 12-episode web series found In Germany